Business Suite Analytics: See what’s driving member engagement
New analytics tools help operators compare locations, spot trends faster, and make smarter business decisions.
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Share Running a successful fitness business today means more than collecting data — it means understanding what your members are doing, what keeps them engaged, and where your biggest opportunities are.
With the latest EGYM Business Suite update, operators now get deeper visibility into member behavior, clearer operational insights, and easier ways to turn data into action across every location.
10 more ways to understand your members
EGYM Business Suite now includes 10 new Member App data points previously available in the App Admin Portal in one centralized view. Instead of switching between systems, operators can now see app usage, workouts, member feedback, and rewards engagement all in one place.
This gives you a clearer picture of:
• How members engage with and rate your services
• What motivates workout behavior
• Which features drive participation and retention
The result? Faster insights into engagement patterns and more opportunities to improve the member experience.
👉 Tip: Explore the new metrics in the Analytics Guide.
“This extensive update delivers a real strategic advantage for our customers,” says Melissa Mohrhaeuser, Senior Product Manager. “Our goal is to give operators the simplest way to turn gym floor insights into meaningful action.”
Compare club performance
For multi-site operators, one of the biggest updates is direct location comparison within the Business Suite.
You can now quickly identify:
• Which clubs are outperforming
• Where operational support is needed
• Which strategies are delivering the strongest results
Automatically ranked performance overviews make it easy to spot trends, learn from top-performing clubs, and scale successful approaches across your business.
Aggregated reporting also gives leadership teams a simple way to monitor performance across multiple facilities without manually combining reports. performance across multiple facilities.
👉 Use data-driven insights to improve consistency, efficiency, and growth across every location.
Build custom reports faster
You can now filter and combine data points by product. Create individual, custom reports using product-level metrics, aggregated views, or direct comparisons.
Export reports as PDF or CSV files to share insights with your teams, track trends over time, and uncover clearer connections between member behavior and product usage.
Why it matters
In a competitive fitness market, operators need more than data — they need clarity.
The latest Business Suite analytics updates help transform the latest operational data into actionable insights that support stronger engagement, smarter decisions, and long-term member retention.
