In today’s digital world, it’s imperative to stand out from the crowd and offer innovative solutions that improve your training offering for your members. This is where EGYM Genius comes in – AI-powered, personalized training plans that fully connect your training surface and take your members’ fitness experience to the next level.

Use our versatile templates to successfully position EGYM Genius with your members: whether it's ready-to-use social media kits, posters, displays or flyers, you'll find a wide selection to suit your communication goals on the EGYM Marketing Portal. Or create your own content, perfectly tailored to your studio and your target group. We support you in harnessing the full potential of smart training AI to retain existing members and attract new customers. All available materials can be found in our Marketing Portal. 

Benefits of EGYM Genius for your members

• Members receive hyper-personalized training plans and effective, targeted workouts throughout the gym with visual progress tracking and customization features to keep progress and motivation high. 
• For beginners, personalized training plans offer a guided workout for the entire training area. 
• For advanced and experienced members, AI-based workout plans take their training to the next level.

Your three-phase plan for marketing Genius

The Genius campaign is designed to appeal to existing members directly in your club, as well as new customers on social media, via newsletters or outdoor advertising. The plan consists of three key phases.

Phase 1: Pre-launch

Goal: Generate interest, attract members
Start: Two weeks before launch

This first phase is about arousing curiosity and drawing attention to Genius. Start by preparing your team for the new features that will be available with the introduction of Genius by offering training and adapting processes. Your employees should be well informed so that they can confidently answer members' questions.

Materials:

• Roll-ups & posters: Roll-ups are ideal for entrance areas or events. They attract attention and can present information about EGYM Genius in a compact and appealing way. Posters are versatile and can be placed anywhere in the club: in the changing rooms, on mirrors or near the EGYM Genius equipment. 
• Video: Use our Genius teaser video on screens in your club to get members and prospective customers excited about Genius.
• Social media: To optimally market EGYM Genius on social media for your club, we've put together some tips here to help you develop the right content ideas and get the message out. You can also download a free social media kit from our Marketing Portal.

Phase 2: Introducing Genius

Goal: Activate existing members and attract new customers.
Start: Once you've set up Genius in your club.

This phase focuses on activating your members and attracting new customers. Promote the new smart fitness features now available in your club and encourage interaction.

Materials:

• Posters & roll-ups: see Phase 1.
• Floor stickers: Place messages such as ‘Get started with Genius here’ or ‘Test your strength here’ directly on the training area. 
• Video: Use our handy Genius Explainer video on screens in your studio or practice to visually present Genius to customers and prospective members. 

• Push notifications:
   

  Sample text:
  Ready for real results?
  EGYM Genius creates personalized, customizable training plans that fit your lifestyle, performance and goals. Now available at our studio.

• Social media:  After you've got your members excited about EGYM Genius in Phase 1, it's now time to show them the specific advantages of smart AI. You could post a video in which a trainer explains how EGYM Genius creates personalized training plans. Emphasise that EGYM Genius also makes barbells, free weights and other equipment smart. Show how EGYM Genius digitizes these traditional devices, offering a completely new training experience.
• Flyers: Flyers are the perfect way to provide information about EGYM Genius ‘on the go’. Distribute them at the counter, display them in the changing rooms or hand them out at events and workshops.

• Newsletter: Include exclusive insights into EGYM Genius in your newsletter. This can strengthen member loyalty and spark the curiosity of potential customers.

  Sample newsletter:

Subject:
Make your training Genius!

Preview:
Brand new: AI-supported, customized training plans that adapt to you.

Headline:
Smart. Smarter. Genius.

Text:
Discover our new AI-supported, customized training plans that adapt to your fitness goals, preferences and performance. With Genius, your workouts will be more motivating and effective than ever before – take a look in our app to find out more.

Want to know more about Genius? Here's how it works in a nutshell:

Scan it: Enter your goals and fitness level and perform a body composition analysis at the Fitness Hub.

Work it: Create your personal training plan in our app, combining cardio, strength and flexibility exercises on all available equipment in the gym. Get recommendations for weights and settings for over 3000 exercises.

Track it: Your training data is recorded in your club's app and your next workout is adjusted to your progress.

Repeat: Start your next workout with confidence with your new, personalized workout.

CTA:
Download our app and start training with EGYM Genius today.
[Add link to app]

Phase 3: Long-term success

Goal: Motivate members and retain them for the long term.
Start: Approximately one month after introduction.

In this final phase, Genius is established as an integral part of the training experience. Start this phase approximately one month after introducing Genius or as soon as you have rolled out phase 2. We recommend implementing the measures gradually so that they become part of your team's routine and provide incentives for your members over the long term.

Recommended strategies:

• Send regular newsletters
• Motivate your team to talk about Genius in conversations with potential and existing members
• Post regular reminders or updates on social media

Materials: 

• Website: Prominently feature EGYM Genius on your website. Use clear, appealing images and videos to showcase the benefits. Position your studio as one of the first in the world to have an entire training area powered by AI.
   

  Sample website text:

EGYM Genius: Fully personalized, AI-powered training plans.

EGYM Genius uses state-of-the-art AI to take your training to the next level. Genius creates hyper-personalized training plans that are perfectly tailored to your goals, fitness level and requirements – including all available equipment in your studio.

Genius is powered by nearly 9 billion pieces of workout data, 500 million assessment data points and over a decade of sports science expertise. What's more, the AI gets smarter with every single training plan. Combined with your personal details, Genius can create training plans that adapt to your individual performance and preferences, delivering real results no matter what your goal is.

Contact one of our staff members for more information about Genius or watch the video to learn more.

• User-generated content: UGC is content created by users, in your case by members. The content, in the form of images or videos, is published by the users themselves on social media. You can find content related to your studio using the search function, e.g. hashtag or location. You can then publish this content on your channels using repost apps.  

Acquire new customers with a ‘Bring your friends’ campaign

Encourage members to invite friends to a free Genius trial session and thus promote new memberships.

Tip: As a supplement, you can also organise an open day and market it as a ‘Genius event’ or ‘Genius for Friends’, for example. Organise competitions or prize draws that offer an incentive and spark users' interest. For example, you could run a competition where participants can win a voucher for your studio or other prizes.

Tip: Did you know that you can also create digital vouchers via the Operator Portal? Add a ‘Bring Your Friends’ voucher here that your members can see, share and redeem in the app.

Genius for Trainers

Do you use Genius for Trainers in your studio? Even if members don't directly notice the technology in the background, targeted marketing can significantly increase usage and interest in the new possibilities. Below you will find tips and strategies on how to effectively communicate the benefits of Genius and thus sustainably promote the interest and motivation of your members.
 

Advantages for trainers:

• Trainers are supported in creating training plans through recommendations and access to comprehensive knowledge and experience. Coaching becomes scalable. Genius connects the entire training area and even makes analogue devices smart. 
• Trainers can quickly and easily create AI-supported, personalized training plans for members based on their fitness level, goals and the equipment available in the studio.
• Training plans created by AI save your trainers valuable time and allow for individual adjustments.
• Trainers have more capacity for personal customer relationships and member support.

Trainer-specific posters and templates for social media

Encourage your employees and trainers to share their experiences with EGYM Genius on their social media channels. For example, organise an internal competition to reward the best EGYM Genius posts. Authenticity is the keyword here. A trainer could, for example, post a video showing how they integrate EGYM Genius into their own training.  With posters in your studio highlighting the benefits of Genius for trainers, you also promote interaction between trainers and members.

Here you can download the Genius for Trainers social media kit for free.