Members expect more – seize the opportunity
EGYM Webinar | September 17 | 12:30pm EST
EGYM Webinar | September 17 | 12:30pm EST
Why Member Expectations Are Changing — And How to Respond
In a world of smart tech and seamless digital experiences, members now expect personalized, connected, results-driven solutions. Join MXM and EGYM for a forward-thinking conversation on how clubs are turning these rising demands into real growth — with smart equipment, wearables, and powerful engagement tools.
Meet the speakers
Blair McHaney, MXM
Blair is president & CEO of MXM, a leader in operationalizing member experience management for the fitness industry. He brings a practitioner’s insight into operational member experience best practices. A fitness industry veteran of 40+ years, Blair previously served as vice president at Medallia and was president of the Gold’s Gym Franchise Association.
Dana Milkie, EGYM
Dana Milkie is General Manager, North America at EGYM, leading his team to help commercial health clubs, boutique studios, YMCAs, and other markets use smart strength equipment, apps, and integrated tech to elevate member experiences. He brings nearly two decades of leadership in operations, sales, marketing, and tech in the health and fitness industry.
