We interviewed Meg, Fitness Coordinator, and Holly, Director of Lifestyles & Wellnessa at WindsorMeade, a premier active senior lifestsyle community in Virginia. We spoke about how they evolved their fitness services in light of COVID-19 and dramatically increased participation in order to keep their residents healthy, engaged and safe by using innovative fitness technology in their facility.

When it comes to your digital strategy it’s important to consider a couple of key questions including resources and capabilities. One of the key considerations is whether to build or partner with an industry leader.

We are currently experiencing a shift towards health-oriented training, especially for the generation of best agers and baby boomers. With over a third of the population (and rising) they already represent an important part of the target group for virtually every fitness or health facility. Therefore it’s crucial to have the right offer to cater towards their needs.

For members to understand how their exercise positively impacts their fitness and health, it’s crucial to make progress visible at every step. The EGYM BioAge is a comprehensive fitness and health indicator that combines a wide range of user measurements into an easy-to-understand BioAge that can be compared to a member's physical age.